Last night was the première of Wintuk. The first resident show (10 weeks) in NY for Cirque du Soleil. Sid Lee created the offcial website for this show as well as the mass media campaign. Please take a look at this winter tail and tell me what you think.

- Martin Gauthier


New possibilities for advertisers on Facebook

Facebook announced an entirely new advertising solutions for products, businesses, band s & celebrities. To my opinion this is a defensive move against My Space and Google.

What is your opinion about this?

- Martin Gauthier


Zumanity :: The game

Recently Shawn Rorick, Internet marketing director, from Cirque du Soleil Las Vegas came in Montreal to discuss over the Criss Angel strategy. While he was here he presented to me the new Zumanity Hoops microsite aimed at a younger clientel (18 -35). I played the game and found that it's a different way to discover a show.

What's your opinion about this one. Is it a good ad-on to the site? Will playing this game help aspire to see the show? Let me know ok?

- Martin Gauthier

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