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12/01/2008

adidas original

adidas is turning 60 in 2009, so to celebrate Sid Lee created a massive campaign to show just how cool and original they are. This is only the beginning. Come back for more details in a near future.



The track featured is “Beggin,” remix by Pilooski. You can watch a clip by Norwegian hip-hop duo Madcon, which also uses a Frankie Valle sample, and is a nice song in its own right.



A viral video is coming soon featuring David Beckam. I'll post it as soon as I can.

Please give me your comments on this campaign.

Martin Gaurhier

4 commentaires:

  1. Anonyme9:06 p.m.

    la chanson est un remix de pilooski.
    http://www.myspace.com/pilooski.

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  2. Hi Martin,

    We didn't expect this amount of reaction to your Adidas Original campaign.

    The remix done by Pelooski was a excellent choice and it was more than an inspiration for us. The choice of selecting Beggin from Frankie Valle was definitly a success.

    If anyone wants to hear the proposed remix created for web videos, feel free to check them out at:

    http://boogiestudio.com/blog/2009/03/26/adidasoriginals/

    Best-

    Sébastien Ouellet
    SFX designer
    http://www.boogiestudio.com

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  3. @ sébastien merci pour le post

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