9/06/2008

Bertrand Cesvet on Conversational Capital

My partner Bertrand Cesvet gave an interview on Total Picture Radio.

Great prelude to buying the book. You should, it's a great read.



- Martin Gauthier

8/22/2008

Montreal on Monopoly

This morning I'm really proud to be a Montrealer. Why? Because pretty much everyone in this city gather on the Internet in February and vote for Montreal to win the top spot on global Monopoly game board. We won and I we deserve it because Montreal is truly an amazing city.

If you are an outsider and want to learn more about Montreal visit Tourism-montreal website.




- Martin Gauthier

8/19/2008

Conversational Capital

Other then being, to my opinion, the best website created to promote a book, you will learn a lot about Conversational Capital. Take a peak at this website and run to buy your copy. You can also buy it from Amazon. Kudos to Bertrand, Eric and Tony.



What is your opinion about this book?

- Martin Gauthier

Creativity

Another article on Sid Lee @ Creativity. It's fun to see that we start to resonate Internationally.

- Martin Gauthier

Marketing Mag

Marketing Mag wrote an article on Sid Lee. We even made the cover? It talks about our past and our recent adidas win.



- Martin Gauthier

5/30/2008

Zaïa

First phase for the introduction of this new permanent show in Macau. Since no show material was available for this phase, we created a mix of scenes from other shows by Cirque du Soleil. For this market emphasis on theatrical acts, costumes, dance, was more important then acrobatics.

Stay tune for phase 2 of the site.



- Martin Gauthier

Sid Lee experiments with QR codes

by Jesse Kohl

Montreal-based Sid Lee tested out the mobile tech known as QR (quick response) codes at the Salon international du design d'intérieur de Montréal (SIDIM) last weekend, giving the public a chance to engage with the communications tool in order to access exclusive content.

The Sid Lee Collective kiosk, which was introducing a collection of chairs at SIDIM, was decorated in the black and white graphic images of QR codes, which are two-dimensional barcodes that redirect to URLs. Members of the public were invited to take a photo of these codes using a cell phone in order to access an online interview with the creators of the chairs.

Sid Lee president Jean-François Bouchard tells MiC the agency will be integrating QR codes into a retail project in Amsterdam and an editorial project in the USA. In the Canadian market, the agency plans to use QR codes for a client in a 2009.

"They are used to store information that generally takes up a lot of space," Sid Lee director and new media specialist Yanick Bédard says of the QR codes. "Once decoded, this information can be read with compatible cell phones. QR Codes are not used all that much here, but they're very common in Asia. Companies use them to position ads, offer coupons or record information about their partners."





SUCC (slightly uncomfortable chair concept) by Sid Lee

- Martin Gauthier

4/25/2008

Go Habs Go!

Profitant de la fièvre des séries ce jeune architecte d'entreprise à la Banque Nationale a eu une idée brillante pour encenser les prouesses de Carey Price. Vous pouvez voir cette statue en face de la caisse de dépôt et de placements du Québec.

Bravo à Guillaume Pharand!



- Martin Gauthier

4/23/2008

Microsoft Surface

Microsoft just started to commercialize Surface with AT & T. Seven retail stores are already equipped with this technology. We want one for Sid Lee : )

What do you think of this technology in a retail environment? Let me know!



Martin Gauthier

4/22/2008

Criss Angel Believe official Website

Sid Lee just released phase one of the new Website regarding the new Cirque du Soleil show Believe. Both fans from Criss Angel and Cirque du Soleil could get theirs hands on the first tickets exclusively offered for them. Stay tune much more to come.



- Martin Gauthier

Red Bull

Last night Red Bull Canada rolled in the Sugga, a 1956 Volvo that the company tweaked just a tiny bit for situations like the seven game between the Habs and the bruins . This amazing truck was in front of 1234 on De la Montagne, visible from both the 1234 terrace and Rosalie's one. Three LCD screens on the Sugga were showing the game, with sound on both terraces, making it an ideal spot to enjoy the nice weather that Red Bull drinkers been dying for.



- Martin Gauthier

4/11/2008

Test!

Site extrêmement bien pensé. Une idée brillante. Allez-y, tester vos oreilles.....



- Martin Gauthier

Coke Zero

2 in 2! These guys are awesome. After the huge success of Get the Glass, the North Kingdom folks are back with Coke Zero Game. Very well programmed, fast, sticky. Great stuff guys.




- Martin Gauthier

3/27/2008

Criss Angel - Houdini Birthday Message

First part of the leaking strategy for the launch of his new show at The Luxor, produce by Cirque du Soleil.

- Martin Gauthier

3/10/2008

Me.dium

You guys thought that facebook was intrusive. What about this tool?



- Martin Gauthier

 
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