Martin Gauthier

Boomerang

2:52 p.m.

Gots

Lire l'article de Direction Informatique ici

Lire l'article d'Infopresse ici

Lire l'article de Ressac ici

Lire l'article de Branchez-vous ici

Lire d'autres commentaires (incluant ceux de nos détracteurs) ici

Site de Toursime Montréal

Merci

Martin Gauthier

Auditorium

10:05 a.m.

Gots

Found a lot of interesting stuff on The FWA this morning. Very inspiring! I also found this amazing online game. Take care though, it's very addictive.

Martin Gauthier

Have you ever listen to Fredo Viola?

9:45 a.m.

Gots

Just found his new website. This guy makes me nuts. Try to find and ear those songs ; Test the turn, Sad Song and Test Umbrella. Also available on Itunes Sad Song (Roland Appel Remix).

Martin Gauthier

Nvidia Speak Visual™ Show

9:07 a.m.

Gots

In 2009 Nvidia will host The Speak Visual™ Show featuring the most innovative art from artist around the world, with massive projections on building across the globe that are broadcast online. This event will surely not be held in Montreal. Thanks to the city of Montreal. Sid Lee tried to organized projections on buildings often but have been blocked by the city every time. It's too bad that a city as creative as Montreal does not permit such creativity once in a while. I guess this will be possible in Quebec City since they permitted last year one of the best projection on building ever realized "Le moulin à image" from Robert Lepage. Note that my partner Philipe Meunier also took part of this amazing project.

Anyway, if you feel you have some creativity on your computer that deserve to be projected on buildings across the world, log-on to this site and upload your work now!

Martin Gauthier

12/08/2008

Cocktails de Noël SAQ

11:44 a.m.

Gots

3 comments

On m'entend souvent parler de l'importance de la distribution de contenu. Le contenu ne doit plus seulement reposer sur une adresse Internet. Il se doit d'être partagé sur plusieurs sites et sur plusieurs plateformes afin de maximiser les retours sur investissement et les retombés. Voici un excellent exemple de distribution pour le site espacecocktail.com de la SAQ. La distribution de contenu sur MSN n'est qu'un exemple pour ce site. Plusieurs plateformes suivront sous peu.

Martin Gauthier

12/04/2008

Launch of the new type of domain name “.TEL”

1:21 p.m.

Gots

We wish to take a few moments to inform you, or remind you, that, starting December 3 at 15:00 GMT (10:00 EST), applications for the new type of domain name “.TEL” will start to be accepted on a first-come first-served basis.

.TEL is a new type of domain name (similar to .COM and .CA for instance) with a very specific purpose. The Registry operator (www.telnic.org ) wants to position itself as "the first real-time global directory", both for businesses and individuals.

The .TEL domain name is created to allow Internet users to access various categories of contact information published by the domain name registrant (about itself, its departments, its locations, its subsidiaries, and/or its staff) without the need to visit a website; it also will allow them to keep contact information up-to-date as soon as modifications are published.

Until February 2, 2009, only owners and licensees of registered trade-marks are allowed to apply and register .TEL domain names that correspond to trade-marks in which they have rights.

Given that nobody can predict if .TEL domain names will have a significant importance in the manner in which businesses and individuals share contact information in the future, we believe that it would be prudent for your organization, as the owner of registered trade-marks, to determine the corresponding domain name(s) that it wishes to use for itself or to hold in order to prevent third parties from registering them when the next launch phases will start.

Please note that the dates below are the key dates in respect of the launch of .TEL:

From 2008-12-03 to 2009-02-02: SUNRISE (registrations are reserved for trademark owners; pre-orders are possible with accredited registrars)

From 2009-02-03 to 2009-03-23: LANDRUSH (registrations open to all at premium price)

Starting 2009-03-24: GENERAL AVAILABILITY (registration open to all)

Are you going to use this service? Please let me know what you think.

Martin Gauthier

Sid Lee et la marque Montréal à Amsterdam

1:19 p.m.

Gots

(Amsterdam) À un jet de pierre du musée et de la brasserie Heineken, au 70, Gerard Doustraat, une petite rue branchée d'Amsterdam, je suis tombée nez à nez avec un portrait du maire Jean Drapeau la semaine dernière. Le portrait était peint en noir sur une façade, tout en noir elle aussi, sur laquelle j'ai reconnu des dessins du Bonhomme Carnaval, de joueurs de hockey, d'une fleur de lys et quelques inscriptions comme «ostie de câlisse» ou «Made in Montreal».

suite...

Martin Gauthier

12/02/2008

Audience migration

4:03 p.m.

Gots

found at Ad age

If you are a marketer who's spent the past decade investing in a robust website to attract customers and prospects, and you're therefore disinclined to cannibalize your traffic by giving away Website-in-a-Can, don't get too smug. Your audience is making that decision for you.

In the past three months, according to Alexa, Apple.com's page views per user are down 9%; Comcast.net is down 1%; Dell.com, down 22%; AT&T.com, down 18%; Xbox.com, down 9% and so on as corporate e-bastions begin to experience the same audience fragmentation that is killing old media. "As popular as your site may be," the reality is that people are actually visiting Yahoo, MySpace, Google and Facebook thousands of times more than they're visiting you."

- Martin Gauthier

12/01/2008

adidas :: Behind the scene

4:55 p.m.

Gots

from : Extra TV

Peek at the star-studded new adidas ad created by Sid Lee -- plus bonus footage from the making of the commercial! More to come

Martin Gauthier

adidas Atelier in HK

3:17 p.m.

Gots

from: CENTRAL STATION LOVES YOU

adidas Originals recently opened their latest Atelier Concept Store in Hong Kong. Renovating their previous space in Causeway Bay, local artist Dorophy Tang was on hand to exhibit her Shopping Baby pieces as well as art done exclusively for the store. Another noteworthy addition to one of adidas’ largest Originals collection spaces is the mi adidas Originals which allows for customization of some of adidas’ iconic lifestyle models including the Superstar, Stan Smith and ZX700.

Martin Gauthier

adidas original

3:05 p.m.

Gots

4 comments

adidas is turning 60 in 2009, so to celebrate Sid Lee created a massive campaign to show just how cool and original they are. This is only the beginning. Come back for more details in a near future.

The track featured is “Beggin,” remix by Pilooski. You can watch a clip by Norwegian hip-hop duo Madcon, which also uses a Frankie Valle sample, and is a nice song in its own right.

A viral video is coming soon featuring David Beckam. I'll post it as soon as I can.

Please give me your comments on this campaign.

Martin Gaurhier