3:05 p.m.
Gots
adidas is turning 60 in 2009, so to celebrate Sid Lee created a massive campaign to show just how cool and original they are. This is only the beginning. Come back for more details in a near future.
The track featured is “Beggin,” remix by Pilooski. You can watch a clip by Norwegian hip-hop duo Madcon, which also uses a Frankie Valle sample, and is a nice song in its own right.
A viral video is coming soon featuring David Beckam. I'll post it as soon as I can.
Please give me your comments on this campaign.
Martin Gaurhier
Posted in: Sid Lee
4 comments:
la chanson est un remix de pilooski.
http://www.myspace.com/pilooski.
Yep you are right!
Hi Martin,
We didn't expect this amount of reaction to your Adidas Original campaign.
The remix done by Pelooski was a excellent choice and it was more than an inspiration for us. The choice of selecting Beggin from Frankie Valle was definitly a success.
If anyone wants to hear the proposed remix created for web videos, feel free to check them out at:
http://boogiestudio.com/blog/2009/03/26/adidasoriginals/
Best-
Sébastien Ouellet
SFX designer
http://www.boogiestudio.com
@ sébastien merci pour le post
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