adidas original

adidas is turning 60 in 2009, so to celebrate Sid Lee created a massive campaign to show just how cool and original they are. This is only the beginning. Come back for more details in a near future.

The track featured is “Beggin,” remix by Pilooski. You can watch a clip by Norwegian hip-hop duo Madcon, which also uses a Frankie Valle sample, and is a nice song in its own right.

A viral video is coming soon featuring David Beckam. I'll post it as soon as I can.

Please give me your comments on this campaign.

Martin Gaurhier


Anonyme a dit...

la chanson est un remix de pilooski.

Gots a dit...

Yep you are right!

Sebastien Ouellet a dit...

Hi Martin,

We didn't expect this amount of reaction to your Adidas Original campaign.

The remix done by Pelooski was a excellent choice and it was more than an inspiration for us. The choice of selecting Beggin from Frankie Valle was definitly a success.

If anyone wants to hear the proposed remix created for web videos, feel free to check them out at:



Sébastien Ouellet
SFX designer

Gots a dit...

@ sébastien merci pour le post

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