Zaïa

First phase for the introduction of this new permanent show in Macau. Since no show material was available for this phase, we created a mix of scenes from other shows by Cirque du Soleil. For this market emphasis on theatrical acts, costumes, dance, was more important then acrobatics.

Stay tune for phase 2 of the site.



- Martin Gauthier

Sid Lee experiments with QR codes

by Jesse Kohl

Montreal-based Sid Lee tested out the mobile tech known as QR (quick response) codes at the Salon international du design d'intérieur de Montréal (SIDIM) last weekend, giving the public a chance to engage with the communications tool in order to access exclusive content.

The Sid Lee Collective kiosk, which was introducing a collection of chairs at SIDIM, was decorated in the black and white graphic images of QR codes, which are two-dimensional barcodes that redirect to URLs. Members of the public were invited to take a photo of these codes using a cell phone in order to access an online interview with the creators of the chairs.

Sid Lee president Jean-François Bouchard tells MiC the agency will be integrating QR codes into a retail project in Amsterdam and an editorial project in the USA. In the Canadian market, the agency plans to use QR codes for a client in a 2009.

"They are used to store information that generally takes up a lot of space," Sid Lee director and new media specialist Yanick Bédard says of the QR codes. "Once decoded, this information can be read with compatible cell phones. QR Codes are not used all that much here, but they're very common in Asia. Companies use them to position ads, offer coupons or record information about their partners."

SUCC (slightly uncomfortable chair concept) by Sid Lee

- Martin Gauthier

Go Habs Go!

Profitant de la fièvre des séries ce jeune architecte d'entreprise à la Banque Nationale a eu une idée brillante pour encenser les prouesses de Carey Price. Vous pouvez voir cette statue en face de la caisse de dépôt et de placements du Québec.

Bravo à Guillaume Pharand!



- Martin Gauthier

Microsoft Surface

Microsoft just started to commercialize Surface with AT & T. Seven retail stores are already equipped with this technology. We want one for Sid Lee : )

What do you think of this technology in a retail environment? Let me know!



Martin Gauthier

Criss Angel Believe official Website

Sid Lee just released phase one of the new Website regarding the new Cirque du Soleil show Believe. Both fans from Criss Angel and Cirque du Soleil could get theirs hands on the first tickets exclusively offered for them. Stay tune much more to come.



- Martin Gauthier

Red Bull

Last night Red Bull Canada rolled in the Sugga, a 1956 Volvo that the company tweaked just a tiny bit for situations like the seven game between the Habs and the bruins . This amazing truck was in front of 1234 on De la Montagne, visible from both the 1234 terrace and Rosalie's one. Three LCD screens on the Sugga were showing the game, with sound on both terraces, making it an ideal spot to enjoy the nice weather that Red Bull drinkers been dying for.



- Martin Gauthier

Test!

Site extrêmement bien pensé. Une idée brillante. Allez-y, tester vos oreilles.....



- Martin Gauthier

Coke Zero

2 in 2! These guys are awesome. After the huge success of Get the Glass, the North Kingdom folks are back with Coke Zero Game. Very well programmed, fast, sticky. Great stuff guys.




- Martin Gauthier

Criss Angel - Houdini Birthday Message

First part of the leaking strategy for the launch of his new show at The Luxor, produce by Cirque du Soleil.

- Martin Gauthier

Me.dium

You guys thought that facebook was intrusive. What about this tool?



- Martin Gauthier

Festivino

Nouveau microsite produit par Sid Lee permettant aux Internautes de découvrir les différentes régions vinicoles de l'Italie. N'oubliez pas de vous inscrire au concours afin de courir la chance de gagner un des 3 voyages vers cette destination enchanteresse.



Plusieurs personnes me disait ne pas se rendre sur SAQ.com puisqu'il n'existait pas assez de contenus "découverte". Étais-ce votre cas? Est-ce que ce contenu porte plus à découvrir de nouveaux produits selon vous? Commentaires svp...

- Martin Gauthier

Aviary

Aviary is a suite of web-based applications (RIAs) for people who create. From image editing to typography to music to 3D to video, we have a tool for artists of all genres.

If your an artist, even a pseudo one, you should take a close look at this and sign to become a beta tester.




- Martin Gauthier

adidas diesel

Notre toute dernière réalisation depuis notre nouvelle union avec adidas original

adidas Originals et Diesel, deux marques lifestyle incontournables, lancent une collaboration qui sera marquante : adidas Originals Denim by Diesel. Le concept global des différentes déclinaisons de la campagne est la représentation de 83 original ways to successfully waste your time (83 méthodes originales pour perdre son temps intelligemment) qui reproduisent des situations ludiques et inspirées, avec l’originalité au premier plan.

Lors de la réalisation de la campagne de denim adidas/Diesel, quelques membres de l'équipe Sid Lee ont participé en tant que photographes /videographes.



Vos commentaires sur cette plateforme d'échange? Est-ce que le "user generated content" est pertinent dans un tel cas?

Nous avons également créé une application Facebook pour ce site.




- Martin Gauthier

Ford :: Powered by You - The making of

One of the best ad ever created for Ford. It's a great concept. You will love this behind the scene video.



Do you think Ford stands out with this piece of advertising? Let me know

Navigation Menus: Trends and Examples

Great read! Beside trends 4 and 5 these are great exemples everyone should follow.






What are your thoughts on this?

Martin